Filipino Programmer | Philippines

SEO is an abbreviation for “search engine optimizer.” Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. As a marketing strategy, SEO considers how search algorithms work and what people search for in order to increase a site’s relevancy. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.

Today SEO has been widely known, every blog sites, podcasts or websites (private/personal), this topic has been covered. In the rest of this topic, Today I will first discuss terminologies, in SEO World there are a lot of jargons used. I will list and provide simple explanations about it to help you understand its meaning and purpose.

SEO Terms and Abbreviations:

SEM

SERPs

Backlink

Indexed Pages

Page Rank/PR

SEM (Search Engine Marketing)
SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs).

SERPs (Search Engine Result Pages)
Search Engines return their results in pages. Each page usually has 10 results. Most people searching only ever look at the first 3 pages of results, so your SEO strategey should be to get your site into the top 30 results.

Backlink
This is a measure of how many sites link back to you. Incoming links are a very important part of your SEO strategey. The more incoming links the more likely you are to get traffic to your site. The number of backlinks is an indication of the popularity or importance of that website or page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.

Indexed Pages
This is a count of how many internal pages of your website are in the Search Engines. The aim is te get ALL of your pages indexed otherwise you are potentially loosing site visitors.

Page Rank/PR
PR or PageRank is a Google “measure” of link popularity. PR is a number from 0-10. A lot of Webmasters place an emphasis on getting a high PR and don’t focus on more important strategies. The PR is calculated based on the number of incoming links a PAGE on a website has to it. A link to a page is a “PR Vote” for the page it is linking to. PR is the least important measure of your SEO success.

Bookmark This!